Competitive Intelligence
Where are you starting from?
Pick your entry point. Same playbook output — fastest path to your counter-move.
◎
Heard something in the room
Start with what the buyer said or the tradeoff they're making. Competitor may not be named yet.
◈
Know the competitor
Start with who you're facing. Archetype auto-set. Jump straight to counter-moves.
Step 1 — Signal
What did you hear in the room?
Match the closest signal. This sets the competitor archetype and your counter-move framing.
Step 1 — Competitor
Who are you facing?
Select the competitor. Archetype is pre-set — you can override on the confirm step.
Step 2 — Persona
Who's driving the conversation?
Same tradeoff lands differently depending on who's in the room.
Step 3 — Confirm
Confirm the competitor archetype
Pre-selected based on your signal or competitor. Override if needed.